SME view on project marketing - case study in the context of institutional space business
نویسندگان
چکیده
of master’s thesis Author Janne Lahtinen Title of thesis SME view on project marketing – case study in the context of institutional space business Degree Master of Science in Economics and Business Administration Degree programme Entrepreneurship Thesis advisor(s) Jukka Partanen Year of approval 2013 Number of pages 88 Language English
منابع مشابه
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market
Objective Art business takes place in an institutional context and is highly reliant on the cultural, political, and social content of a society. Because of a variety of reasons such as the profitability of art industry in foreign market, low academic marketing knowledge, the opposing ideas to art economy according to its players, the high rate of graduate students in art disciplines and the n...
متن کاملA Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank)
Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...
متن کاملExplanation of Qualitative Values in a Space with a view on the Capabilities of Vernacular Architecture (Case Study: Context-Based Architectural Schools)
The aim of the current has been based on explaining the introduction of hidden and apparent factors in the context and ground of architecture, which can be influenced by it in the process of audience’s educability from a new aspect; therefore, the “data-based theory”, which is one of the newest qualitative research methods, was applied and in order to demonstrate its efficiency, Yazd Faculty of...
متن کاملThe Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis
Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...
متن کاملTalea: An Extensible Framework for E-Business Integration
This paper describes Talea [12], a platform aimed at supporting the development of web-based e-business applications. Talea is a software designed and developed within Diadi 2000 [4], a Piedmont Region project co-founded within the European Structural Funds framework. The main goal of Diadi 2000 is to support the technology transfer to SME (SME) in the Piedmont Region, in order to increase thei...
متن کامل